Cloud servers from Neterra.Cloud
How did AdHash reduce its time delays for Bulgaria fourfold, and improve the overall speed of its ads?
Before working with Neterra, AdHash used the services of one of the world's largest cloud service providers (CSPs) to host their ads worldwide and to process the databases that their customers want to be taken over by AdHash Cloud service. The AdHash team observed delays in the range of 30-40 milliseconds for Bulgaria, which was inadmissible for their product, so they began looking for the fastest and most reliable solution for the Bulgarian market.
With the Neterra services, AdHash managed to reduce its time delays for Bulgaria fourfold, improving the overall speed of displaying ads. "Several million requests a day pass through the platform's Neterra.Cloud server. We have had zero downtime since the start of using the service, which is perfect and exceeds the expectations we had when we started using the service," said AdHash.
The Client
AdHash is the world's first advertising product that allows advertisers and publishers to operate entirely with first-party data. This approach almost totally eliminates the losses associated with the so-called ad fraud and provides complete transparency in the process of showing adverts, leading to 20 times faster loading times. Furthermore it25 times lower commission and nearly 100 times less server requests required for serving advertising.
AdHash runs on a fully distributed architecture with each client hosting the platform on their own servers and having complete control over their data. The platform was launched for the first time on the Bulgarian market at the end of 2019. Every 45 days a new version is released, usually containing dozens of innovations and improvements related to either customer feedback or the company's product plan for launching additional services.
The Challenges
Before working with Neterra, AdHash used the services of one of the world's largest cloud service providers (CSPs) to host their ads worldwide and to process the databases that their customers want to be taken over by the AdHash Cloud service. The AdHash team observed delays in the range of 30-40 milliseconds for Bulgaria, which was inadmissible for their product, so they began looking for the fastest and most reliable solution for the Bulgarian market.
The Solution.
AdHash reviewed offers from many local and global providers. However, it proved to be that the global providers couldn’t offer a fast enough service due to their lack of data centers in Bulgaria, and so were quickly rejected.
"At the local level, Neterra won us over with its team - we received extremely accurate and useful advice on settings, expected consumption and the necessary hardware. And they completely coincided with reality since we have already started using the service. The team was the distinguishing factor in our choice; it was a pleasure for us to work together on this and we learned a lot,” said AdHash.
The result
With the Neterra services AdHash managed to reduce its time delays for Bulgaria fourfold, improving the overall speed of displaying ads.
"Several million requests a day pass through the platform's Cloudware server. We have had zero downtime since the start of using the service, which is perfect and exceeds the expectations we had when we started using the service," added AdHash.
In addition to achieving better speed results, AdHash emphasized "much better support than the previous supplier and significantly lower costs.”
They recommend Neterra both because of the professionalism of the team, and because of the quality of the service: “Everything works exactly as we expect. Intuitive and easy to use site and interface. No confusing menus, services, pricing, etc. Everything is clear and transparent. "
